Strategic Planning: perspectives and reading material

Strategic Planning In Advertising - Griffin Farley from Ignasi Pardo

FSCBP

FSLEAS

What is Strategic Planning 2001

In Creative brief, Remember that the breifing (inspiring aspect) is as important as using the tools like X, Post card, Brand vision &  Creative brief

In addition to our discussions in class, go through these readings on Creative briefing for this assignment. 

http://goo.gl/1BvUhg 

http://www.forbes.com/sites/willburns/2012/08/08/the-creative-brief-and-the-clients-role-in-it/#6bdb47a064f0

http://coffeeanddonutswithjwtplanning.blogspot.in/2007/12/all-about-king-of-planning.html

http://coffeeanddonutswithjwtplanning.blogspot.in/2011/01/creative-leap-from-brief.html

http://coffeeanddonutswithjwtplanning.blogspot.in/2007/12/why-agecies-should-employ-more-fish-guy.html

And join for future

http://plannersphere.pbworks.com/w/page/17146375/Welcome%20to%20the%20Plannersphere