Introduction + Search&DisplayMarketing Sessions 2019

fscdm

Learn with Google. Video tutorials by Google.

FSCDM, fscdmi 

Via Learn with Google http://www.youtube.com/user/learnwithgoogle

Reference links to revise and enhance your Adwords knowledge.

• Introduction https://support.google.com/google-ads/answer/6227161
• Get Started with Google Search Ads? https://youtu.be/cOTMWqwUXPU  - 6 videos and https://support.google.com/google-ads/answer/7507883
• Refer to the following two links to get more tips on making ads https://support.google.com/adwords/answer/1704392?hl=en & http://clicteq.com/expanded-text-ads/
• Video tutorial to use Keyword Planner to remind you on how to go about it  https://youtu.be/LYUYRL9XeoU
• About keyword Match Types  for Google Search network- https://support.google.com/adwords/answer/2497836?hl=en
• Tutorial to make your first Display campaign https://youtu.be/x0NKcFvZIYA
• Campaign Settings https://support.google.com/google-ads/answer/1704395?hl=en&ref_topic=3119073

Further reading

·         Google digital marketing study guides https://support.google.com/partners/topic/3204437

·         Google’s Digital marketing course material online at www.google.com/onlinechallenge/dmc/

Recommended reading

• Google Ads Support https://support.google.com/google-ads/ 
• Google Adsense Academy     https://support.google.com/adsense/
• Wordstream learning guide http://www.wordstream.com/learn/

Ancillary Readings and tools

• Learn with Google (http://www.youtube.com/user/learnwithgoogle)
• Google Business (http://www.youtube.com/user/GoogleBusiness)m
• http://mashable.com/category/digital-advertising/
• Latest on Google adwords     http://adsense.blogspot.in/
• Search Engine Land (www.SearchEngineLand.com)
• SEOmoz (www.SEOmoz.com)
• Search Engine Watch (www.SearchEngineWatch.com)
• SEO Book (http://www.seobook.com/blog)
• Matt Cutts (http://www.mattcutts.com/blog/)
• Wordtracker: www.wordtracker.com