Gulf News, the UAE's leading English daily newspaper, wanted to reach out to new readers and convert them into subscribers.
Their target was to gain 1.5% more subscribers and increase website traffic by 25%.
Consumption habit in UAE suggests that people read newspapers while having their morning cup of coffee.
Tim Hortons coffe chain, another client of Y&R in UAE, serve 35-50,000 coffees per month per outlet. Realising this untapped potential, they created a campaign for Gulf News around Tim Hortons.
Their target was to gain 1.5% more subscribers and increase website traffic by 25%.
Consumption habit in UAE suggests that people read newspapers while having their morning cup of coffee.
Tim Hortons coffe chain, another client of Y&R in UAE, serve 35-50,000 coffees per month per outlet. Realising this untapped potential, they created a campaign for Gulf News around Tim Hortons.
This example is an excellent example of making marketing cheaper using one of my Brand Associate strategy.
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