HTC gave consumers an opportunity to experience their latest tablet and pen app, Scribe, on a larger-than-life scale using these innovative media. The touch interactive displays encouraged consumers to snap a photo and create a custom work of art by using different styles, strokes and colors to draw on their photo. Upon completion of their masterpiece, artists could enter their email address to receive their photo to share with others!
The campaign ran on 21 Monster iPOPTM Kiosks throughout NCM movie theaters nationwide and on 10 of Clear Channel Outdoor's digital bus shelters in San Francisco.
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