A Viral to prove that Virals dont work

With the entire advertising industry caught up on where social media is heading, it’s pretty tough going for newspapers internationally.

Sweedish Newpaper “Dagens Industri” created this viral campaign (see below) to poke fun at the social media hype and get the industry to have a laugh while reminding them that they still sell newspaper ads!

Very clever. So even if the campaign failed they still proved their point.

Or did they?

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