Who Has Checked In To Your Partner?

This campaign by McCann for the HIV Foundation and AIDS Council packs an innovative twist at the end that nicely connects with the tech savvy youth of today. Playing on the geo-location ‘check-in’ feature that is common on social networking sites like Facebook, Twitter and Instagram, the campaign has produced two clever video spots, one for men and other for women. 

How did you find this campaign? 

Will social networking now become the central theme for more such campaigns in future?

via McCann Worldgroup Helsinki