Few months ago, marketers really did not bother much
about reality games. But with the emergence of Pokémon Go and the amount of
craze around, it’s time to rethink your strategies, plans and explore unsaturated channels. People are so
involved that they have ended up even meeting with accidents and break up’s.
“A pizza place in
Queens New York saw a 75% increase in sales by paying $10 to get a Pokemon
Character in their location.”
 |
| Add caption |
(Image Source : Reddit)
Earlier the access
to brands and apps were limited to the data they collect like e-mail, phone,
tastes, etc,. But now your living room is accessed with camera, you use GPS and
the location you move to is tracked. So yeah it is definitely the hot topic for
marketers right now, but how many brand’s are going to take advantage of this
and how many will use the channel even before its competitors use. Everyone can
advertise on Google because it is tried and tested but it really needs someone
really brave to use unsaturated channels like this.
With evolution in
the technology available with marketers there may come a day when you use the
camera in the game you give it an access in the living room, wash room, etc,.
Pantene may advertise to you saying that you are using Sunsilk and it’s time to
change.
So, common
marketers start using unsaturated channels and stay ahead of your competitors.
Author: Sucharith P
MBA in Digital Marketing, FLAME PUNE
Former intern @ 3M
Digital Bangalore.
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